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ResearchCase study

Tuniu

EPS helps Tuniu better serve independent travelers in China

EPS’s high-quality hotel content and consistent API performance allowed Tuniu to better serve and target China’s young and adventurous travel market

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About Tuniu

Tuniu is a leading Chinese online travel agency (OTA) founded in 2006 with the largest market share in China’s online leisure travel market since 2015. With a Chinese-language-only website and app, Tuniu focuses on the leisure travel market, with a young, adventurous, mobile-first Chinese customer base traveling to destinations worldwide. The company began as a provider of packaged tour products but has since expanded to air ticketing and hotel bookings to cater to China’s growing fully independent traveler (FIT) market, who are aged 20s–30s, travel widely and plan their own travel itineraries

“EPS provides our most profitable hotel product stream”

Jingjing Xiang, Director Business Development, International hotel