ResearchReport

Travel Loyalty

A wake-up call for sleepwalking loyalty programs

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Expedia Partner Solutions and Points carried out a benchmarking survey to assess the state of customer loyalty in the travel industry. Taken broadly, the results are promising; but a closer look raises questions, particularly around the sustainability of the conditions and tactics behind recent loyalty gains.

 Download the full report to discover:

  • Which tactics businesses are using to drive loyalty
  • How measurement of loyalty varies around the world
  • Why loyalty growth is weaker in the airline sector
  • What travel businesses really think of points, miles and discounts

…plus insights from interviews with loyalty experts at Expedia, Points and Norwegian.