ResearcheBook

The hotel content curve

Maximizing hotel conversions for travel businesses

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Hotels are changing. And we're not talking a few refurbs; a sea change is happening as hotels respond to the expectations of a new generation of travelers who value experience over brand. 

All of this, of course, has a bearing on your hotel supply – but the content you use to market your hotel supply is just as important. That means everything from the quality of the images you provide to accuracy of information and currency of guest reviews.

In this ebook we'll look at:

  • content lessons from the past
  • what travel businesses need to know to optimize conversions in the future
  • hotel specific content in the research-and-purchase stage for travelers
  • tips and insights for any travel business that distributes hotels