ResearcheBook

Rethinking loyalty

Practical tips for innovation

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The frequent flyer programs (FFPs) of the 1980s put the travel industry at the forefront of loyalty marketing. But it’s getting increasingly hard to follow the trail blazed by those shoulder-padded innovators. Following the technology that drives it, consumer behavior keeps evolving at an exponential rate, and any marketing effort must keep up – including the loyalty program, and even our very concept of loyalty.

In this ebook we explore:

  • Trends that have changed the loyalty game
  • The state of loyalty and the innovators leading the space
  • Innovations that will continue to reshape it, from mobile integration to the role of artificial intelligence (AI)
  • Practical steps that you can take today to develop your loyalty strategy