Research

Take a look with us at the progression of content and SEO in the travel industry from the beginnings of travel ecommerce to the present day in our new ebook.

We’ve put together this comprehensive guide to the hows and whys of choosing the right booking solution, taking you from the types of solution available to which ones are best-suited to which businesses, depending on type, size and market.

In this ebook we'll look at some of the content lessons from the past and, crucially, what travel businesses need to know to optimize conversions in the future.

From chatbots and AI to blockchain and alternative payments, change is coming to the travel industry, and fast. Learn how to prepare for the less obvious threats and future-proof your business strategy.

Looking for a hotel supplier? You might be surprised at the diversity out there. Not all hotel suppliers are created equally, and there are many factors to consider, from their business model to supply quality, technology, finance options and more.

The frequent flyer programs (FFPs) of the 1980s put the travel industry at the forefront of loyalty marketing. But it’s getting increasingly hard to follow the trail blazed by those shoulder-padded innovators.

In this guide we’ll show you the fundamentals on how to keep your supply consistently good-quality and the key performance indicators you should monitor to make sure that you’re getting everything you should from your hotel provider.

In this ebook we examine SEO best practices and find out what you need to do to stay ahead of the game.

In this ebook we explore practical tips and techniques to improve hotel booking user experience, from any stage during development through to when you’re live.​

In this ebook we look at ​why design is key to engaging customers and motivating staff, as well as best practices and avenues for exploring gamification.

In this ebook we’ll explore some of the newest and most exciting developments in the field, as well as looking at the essentials that underpin all good customer service.

In this guide we look at the incremental growth of hotel cancellation rates and provide potential solutions and practical tips for your business to adapt to the new scenario.

In this ebook we’ll take a closer look at some of the core principles and content techniques you need to master, and explore some of the most exciting things happening in the content space.

Every aspect of travel is experiencing upheaval, and media coverage often focuses on the sensational. This inevitably handles the travel experience (think robot butlers) or revolutionary new operating models (think sharing economy).

Merchandising can be a great way to engage with your customers, drive traffic to your site and increase conversion. With that in mind, we have created a dedicated ebook for you to find out how to maximize your merchandising strategy.