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NewsProduct updates

Better track your site placements with Google Analytics

Feb 28, 2018

‘Custom Channel Groupings’ can be setup within Google Analytics to track placement performance data (such as the cross-sell widget) on your Hotels.com For Partners site.

You can organize your data with Custom Channel groupings to:

  • Track more granular data to pinpoint which placements on your H4P site is driving traffic

  • Ensure you retain travelers and keep them coming back through there promotions

  • Be more data-driven and optimize promotions/placements based on an understanding of how they convert over time

To find out more about Google Analytics, please speak to your Account Manager.